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We are firm believers that aesthetics and visual appeal must be backed by strategy, experience and education to deliver results.

We don't just create beautiful brands, we help build better businesses.

Meet the Founder

Kat launched Concrete & Palm in 2021, with the vision of building a marketing agency that challenges every aspect of the industry, takes what works and leaves the rest behind. With a natural talent for all things business backed by over ten years of training, education and hands on experience, Kat leads a talented and growing team of women that helps passionate business owners and brands bring their stories to the world.


B.A. Communications, Jacksonville University, 2022

Marketing Management & Digital Strategy Graduate Certificate, Harvard Extension School, 2023


  • Media & Public Affairs, United States Marine Corps, 2011-2019

  • Digital Creator, Salty Kat Creative, 2019-present

Connect with Kat
  • LinkedIn

Passionate: We take pride in our work and seek clients that are equally passionate about their businesses.

Always Learning: We continue to sharpen our skills and continue our education to deliver relevant and effective solutions to our clients.

Professional: We strive to give our clients an experience that is a step above with attention to detail and excellent project management.

Who We Are

How We Work

We are relationship oriented.

We make sure our clients feel confident that we are operating in their best interest and are aligned with their goals.

We communicate intentionally.

No matter the platform we put thought and care into the information we share out of respect for our clients' time and our own.

We are transparent.

We provide accurate estimates, clear expectations and deadlines that we stick to.We keep you informed from start to finish.

Join Our Team

We are always on the lookout for talented & passionate individuals. We offer flexible hours, competitive pay and you can work remotely. We’d love to hear from you.


In your email:


  • Tell us your story.

  • Share some of your goals.

  • Attach your resume.

Reach us at:

Graphic Designer
Leah Agler


B.A. Graphic Design, Virginia Commonwealth University, 2019


  • Media, United States Marine Corps, 2011-2016

  • Graphic Design, Locomotion Creative, 2019-2022

  • Freelance, Agler Creative, 2022 - present

Anna Claire Joshi


Ph.D. Creative Writing, Florida State University, 2016

MFA Creative Writing, Virginia Commonwealth University, 2010

B.A. Communication, College of Charleston, 2007


  • Writing Instructor, University of North Florida, 2017-2022

  • Writer, Freelance, 2007-Present

Creative Director
Camila Castillo


B.A. Fashion Management and Communication, LCI La Salle College, 2017

B.A. Fashion Marketing, LCI La Salle College, 2019

A.D. Fashion Business Essentials, Parsons School of Design, 2022


  • Event Planning, Callejón Urbano, 2017-2018

  • Public Relationships, Creative Mornings, 2018-2019

  • Community Manager, LCI (La Salle College) Monterrey, 2019-2020

Social Media Manager
Mackenzie Frank


Meet the Team

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