<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Concrete and Palm]]></title><description><![CDATA[Concrete and Palm is a full-service marketing agency focused on building strong brands through strategic, creative solutions. ]]></description><link>https://www.concreteandpalm.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Fri, 11 Sep 2026 04:06:09 GMT</lastBuildDate><atom:link href="https://www.concreteandpalm.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Why We Start New E-Commerce Brands on Shopify's Email Marketing Platform]]></title><description><![CDATA[When a brand-new e-commerce business asks us which email platform to use, our answer is often a surprise to them: start with Shopify Email. Not Klaviyo. Not Mailchimp. Not Omnisend. Shopify Email, the native email tool built directly into their Shopify dashboard.]]></description><link>https://www.concreteandpalm.com/post/why-we-start-new-e-commerce-brands-on-shopify-s-email-marketing-platform</link><guid isPermaLink="false">6a6a7a54328f65b106581757</guid><category><![CDATA[Shopify]]></category><category><![CDATA[E-Commerce]]></category><category><![CDATA[Email Marketing]]></category><pubDate>Sat, 01 Aug 2026 15:00:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/30d018_b47273094ce547a9b8bed7551b5efc05~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kathryn Bynum</dc:creator></item><item><title><![CDATA[How Often Should You Be Emailing Your List? The Answer Might Surprise You]]></title><description><![CDATA[This is one of the questions we get most often from e-commerce founders: 'How often should I be emailing my list without annoying people?' The honest answer is: probably more often than you're doing it right now. Let's reframe how you think about email frequency.]]></description><link>https://www.concreteandpalm.com/post/how-often-should-you-be-emailing-your-list-the-answer-might-surprise-you</link><guid isPermaLink="false">6a6a74f07ef449b92cf8eeb8</guid><category><![CDATA[Email Marketing]]></category><category><![CDATA[Marketing]]></category><pubDate>Sat, 01 Aug 2026 15:00:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/30d018_b37c72248a2f4d13bfc0f71516b953df~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kathryn Bynum</dc:creator></item><item><title><![CDATA[What Predictable Revenue Actually Looks Like for a Product-Based Brand]]></title><description><![CDATA[Predictable revenue. It's the thing every e-commerce founder dreams of, and one of the things they're least sure how to achieve. It isn't about size, it’s about systems and it's more achievable than most founders realize. Let's talk about what it actually looks like when it's working.]]></description><link>https://www.concreteandpalm.com/post/what-predictable-revenue-actually-looks-like-for-a-product-based-brand</link><guid isPermaLink="false">6a6a7764cd8d822ee17ab588</guid><category><![CDATA[E-Commerce]]></category><category><![CDATA[Marketing Ecosystem]]></category><pubDate>Sat, 01 Aug 2026 15:00:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/30d018_d9deafc14ba043e4991a2450f3e789ac~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kathryn Bynum</dc:creator></item><item><title><![CDATA[How to Use Shopify Analytics to Actually Understand Your Business]]></title><description><![CDATA[Shopify gives you a lot of data. Sales reports, traffic sources, conversion funnels, customer behavior, product performance, cohort analysis. Most founders open the analytics dashboard, feel vaguely overwhelmed, check their total sales number, and close it again.]]></description><link>https://www.concreteandpalm.com/post/how-to-use-shopify-analytics-to-actually-understand-your-business</link><guid isPermaLink="false">6a416eda69b2dfbbf1267357</guid><category><![CDATA[Shopify]]></category><pubDate>Wed, 01 Jul 2026 16:00:30 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/30d018_fc7f17e0032b4bb49d06423792e1993b~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kathryn Bynum</dc:creator></item><item><title><![CDATA[How We Build a Marketing Ecosystem From the Ground Up]]></title><description><![CDATA[Our approach to marketing is such a different experience from what most founders have seen with other agencies, so in the beginning we often get the questions: “Where do we even start?”. This is our process.]]></description><link>https://www.concreteandpalm.com/post/how-we-build-a-marketing-ecosystem-from-the-ground-up</link><guid isPermaLink="false">6a416d1f51416e35e780fecd</guid><category><![CDATA[Marketing]]></category><category><![CDATA[Marketing Ecosystem]]></category><pubDate>Wed, 01 Jul 2026 16:00:27 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/30d018_2201c639a37a435893065f418f52c7f4~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kathryn Bynum</dc:creator></item><item><title><![CDATA[Abandoned Cart Emails: How Much Revenue Are You Leaving Behind?]]></title><description><![CDATA[On average, just under 70% of online shopping carts are abandoned before checkout is completed. Across all e-commerce, that's an enormous amount of potential revenue that gets this close to a sale and then walks out.]]></description><link>https://www.concreteandpalm.com/post/abandoned-cart-emails-how-much-revenue-are-you-leaving-behind</link><guid isPermaLink="false">6a416a6f51416e35e780f930</guid><category><![CDATA[Email Marketing]]></category><category><![CDATA[E-Commerce]]></category><pubDate>Wed, 01 Jul 2026 16:00:26 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/30d018_d08fba20c29b4da79351eb55f40cdad7~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kathryn Bynum</dc:creator></item><item><title><![CDATA[The Compound Effect: Why Connected Marketing Systems Grow Faster]]></title><description><![CDATA[There's a reason some brands hit a revenue plateau, while others keep growing steadily even without dramatically increasing their marketing spend. It's not luck. It's not even necessarily better marketing in any given month. It's compounding.]]></description><link>https://www.concreteandpalm.com/post/the-compound-effect-why-connected-marketing-systems-grow-faster</link><guid isPermaLink="false">6a1e02bb750a0d7337178a12</guid><category><![CDATA[Marketing Ecosystem]]></category><category><![CDATA[Marketing]]></category><pubDate>Mon, 01 Jun 2026 22:17:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/30d018_4aaf088dbd724ec68837738aac6c0b60~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kathryn Bynum</dc:creator></item><item><title><![CDATA[Why Your Welcome Sequence Is Costing You Sales (And How to Fix It)]]></title><description><![CDATA[The sequence of emails that go out immediately after someone joins your list is called your welcome sequence and it is the most important email marketing you will ever send to a subscriber.  It is a massive opportunity that most brands squander.]]></description><link>https://www.concreteandpalm.com/post/why-your-welcome-sequence-is-costing-you-sales-and-how-to-fix-it</link><guid isPermaLink="false">6a1e012f61de78e3b215e9d7</guid><category><![CDATA[E-Commerce]]></category><category><![CDATA[Email Marketing]]></category><pubDate>Mon, 01 Jun 2026 22:06:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/30d018_8125cad57c934586a680ac21298f8788~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kathryn Bynum</dc:creator></item><item><title><![CDATA[Is It Time to Redesign Your Shopify Site?]]></title><description><![CDATA[Most founders have a feeling about this before they have the data to back it up. Something about the site feels off. The design looks dated. It doesn't reflect who the brand is anymore. Visitors are coming but not converting the way they should.]]></description><link>https://www.concreteandpalm.com/post/is-it-time-to-redesign-your-shopify-site</link><guid isPermaLink="false">6a1dfe397ab417a19fc14a4c</guid><category><![CDATA[E-Commerce]]></category><category><![CDATA[Shopify]]></category><pubDate>Mon, 01 Jun 2026 22:00:23 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/30d018_36bee9733c62428097a1d87b1c5d2c7c~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kathryn Bynum</dc:creator></item><item><title><![CDATA[The Email Metrics That Actually Matter for E-Commerce Brands]]></title><description><![CDATA[Your email marketing platform gives you a lot of data. Open rates, click rates, bounce rates, delivery rates, unsubscribe rates, spam complaint rates, revenue per email, conversion rates, list growth rates. It can feel like a dashboard full of numbers with no clear hierarchy.]]></description><link>https://www.concreteandpalm.com/post/the-email-metrics-that-actually-matter-for-e-commerce-brands</link><guid isPermaLink="false">69ea89c0a3f320e0758f3f70</guid><category><![CDATA[Marketing]]></category><category><![CDATA[E-Commerce]]></category><pubDate>Fri, 01 May 2026 15:00:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/30d018_545df68ca2754997ac6df4ce52117de4~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kathryn Bynum</dc:creator></item><item><title><![CDATA[The Six Pillars of a Complete E-Commerce Marketing Ecosystem]]></title><description><![CDATA[After working with dozens of product-based e-commerce brands, we've identified six areas that every brand needs to have built and connected to grow predictably. We call these the six pillars. When all six are in place and working together, marketing stops feeling like chaos and starts functioning like a system.]]></description><link>https://www.concreteandpalm.com/post/the-six-pillars-of-a-complete-e-commerce-marketing-ecosystem</link><guid isPermaLink="false">69ea8c6ebbc0f3ff7449a0c3</guid><category><![CDATA[Marketing]]></category><category><![CDATA[E-Commerce]]></category><pubDate>Fri, 01 May 2026 15:00:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/30d018_86178e96ed454244a0613ccb9ed3bce2~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kathryn Bynum</dc:creator></item><item><title><![CDATA[How Your Website and Your Marketing Ecosystem Have to Work Together]]></title><description><![CDATA[Most brands think of their website as a destination. The place where customers go to buy things. It's also a lot more than that, and treating it only as a destination is one of the biggest structural mistakes we see in e-commerce marketing.]]></description><link>https://www.concreteandpalm.com/post/how-your-website-and-your-marketing-ecosystem-have-to-work-together</link><guid isPermaLink="false">69ea8eefd06bed7d1aa1c5c6</guid><category><![CDATA[Marketing]]></category><category><![CDATA[E-Commerce]]></category><pubDate>Fri, 01 May 2026 15:00:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/30d018_57738d83d71e44bb84cbe72489ed8c98~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kathryn Bynum</dc:creator></item><item><title><![CDATA[Case Study: Migrating New Canaan Farms from WooCommerce to Shopify]]></title><description><![CDATA[New Canaan Farms has been crafting small-batch jams, jellies, salsas, and condiments since 1979. Acquired by the Waters family, sixth-generation Texans with deep roots in the Texas Hill Country, the brand has spent over four decades earning its reputation through exceptional product quality and a genuine commitment to craft.  The brand wasn't the problem. The website was.]]></description><link>https://www.concreteandpalm.com/post/case-study-migrating-new-canaan-farms-from-woocommerce-to-shopify</link><guid isPermaLink="false">69de6fcec87c857db1f6e7fc</guid><category><![CDATA[Case Studies]]></category><category><![CDATA[Shopify]]></category><pubDate>Tue, 14 Apr 2026 17:10:40 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/aa4cca_3a0ebf356fc24d589ebf79b53b2a7d3a~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kathryn Bynum</dc:creator></item><item><title><![CDATA[Signs Your Marketing Ecosystem Has Gaps (And What to Do About It)]]></title><description><![CDATA[Most founders know something is off with their marketing before they can name what it is. Revenue is inconsistent in ways that don't quite make sense. Something always feels like it needs attention. Marketing feels like a treadmill rather than an investment that compounds.]]></description><link>https://www.concreteandpalm.com/post/signs-your-marketing-ecosystem-has-gaps-and-what-to-do-about-it</link><guid isPermaLink="false">69c5f48460f0b8e1134f3d11</guid><category><![CDATA[Marketing]]></category><category><![CDATA[Marketing Ecosystem]]></category><pubDate>Wed, 01 Apr 2026 15:00:23 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/30d018_b7476643780c47458434d8ddae171012~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kathryn Bynum</dc:creator></item><item><title><![CDATA[Shopify vs. WooCommerce vs. Squarespace: An Honest Comparison]]></title><description><![CDATA[If you're building or rebuilding an e-commerce store, you've almost certainly landed in the middle of this debate. Shopify, WooCommerce, or Squarespace. Everyone seems to have a strong opinion. The comparison articles online are often written by affiliate marketers who get paid based on which platform you choose.]]></description><link>https://www.concreteandpalm.com/post/shopify-vs-woocommerce-vs-squarespace-an-honest-comparison</link><guid isPermaLink="false">69c5f5d8653657f03d6140da</guid><category><![CDATA[E-Commerce]]></category><category><![CDATA[Small Business]]></category><category><![CDATA[Shopify]]></category><pubDate>Wed, 01 Apr 2026 15:00:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/30d018_bd0141e631b64b96b2617fd970a3ac09~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kathryn Bynum</dc:creator></item><item><title><![CDATA[Case Study: Building an E-Commerce Engine for Olive Amelia]]></title><description><![CDATA[When Olive Amelia came to us, they had an online presence, but it wasn't working the way it should. Their Shopify site wasn't driving meaningful traffic, wasn't converting visitors into buyers, and wasn't functioning as the revenue channel it had the potential to be. The store was wonderful. The website just wasn't doing it justice.]]></description><link>https://www.concreteandpalm.com/post/case-study-building-an-e-commerce-engine-for-olive-amelia</link><guid isPermaLink="false">69c5e89d653657f03d61258f</guid><category><![CDATA[Case Studies]]></category><category><![CDATA[E-Commerce]]></category><category><![CDATA[Shopify]]></category><pubDate>Fri, 27 Mar 2026 02:25:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/aa4cca_741b314c5fd24bc8a579365c7218860d~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kathryn Bynum</dc:creator></item><item><title><![CDATA[From Overwhelmed to Focused: A 90-Day Planning Framework for Small Business Owners]]></title><description><![CDATA[It’s a really exciting thing to have a big vision for your business. You can see the brand you’re building, how you want it to feel, the clients you want to work with, and the direction things could go. And at the same time… it can feel like a lot to hold. ]]></description><link>https://www.concreteandpalm.com/post/from-overwhelmed-to-focused-a-90-day-planning-framework-for-small-business-owners</link><guid isPermaLink="false">69c5e16b653657f03d6109f2</guid><category><![CDATA[Small Business]]></category><category><![CDATA[Entrepreneurship]]></category><pubDate>Fri, 27 Mar 2026 02:08:54 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/aa4cca_05f7fe0bd29248fdb89b3bc8a1cfd16e~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Dana Shannon</dc:creator></item><item><title><![CDATA[The 4 Email Automations Every E-Commerce Brand Needs]]></title><description><![CDATA[Here's the thing about email automation: once it's built, it works for you every single day without any additional effort on your part.



The problem is that most e-commerce brands either have zero flows in place, or they have a single welcome email and call it done. ]]></description><link>https://www.concreteandpalm.com/post/the-5-email-automations-every-e-commerce-brand-needs</link><guid isPermaLink="false">69c5f25a653657f03d6139fe</guid><category><![CDATA[Marketing]]></category><category><![CDATA[Email Marketing]]></category><pubDate>Thu, 26 Mar 2026 06:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/aa4cca_2a4a3af9972f4f2ba39f824f2408f02b~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kathryn Bynum</dc:creator></item><item><title><![CDATA[Why We Recommend Shopify for Almost Every E-Commerce Brand]]></title><description><![CDATA[When a founder comes to us building their first e-commerce store, or making the decision to migrate off a platform that isn't serving them anymore, the platform question comes up immediately. There are a lot of options. Shopify, WooCommerce, Squarespace, Wix, and more. Which one is right?

]]></description><link>https://www.concreteandpalm.com/post/why-we-recommend-shopify-for-almost-every-e-commerce-brand</link><guid isPermaLink="false">69b1e28a2af249fb5ce34390</guid><category><![CDATA[E-Commerce]]></category><category><![CDATA[Shopify]]></category><pubDate>Mon, 16 Mar 2026 14:00:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/aa4cca_33507fd62f834593a60a437a41b47dd3~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kathryn Bynum</dc:creator></item><item><title><![CDATA[Why Your Website Looks Amazing But Isn't Converting (And What to Do About It)]]></title><description><![CDATA[Here's something we see more often than you'd think. A business invests in a beautiful website. The colors are perfect. The photos are stunning. The layout feels elevated and modern. Traffic is coming in. And yet... the inquiries aren't. So what's going on?



]]></description><link>https://www.concreteandpalm.com/post/why-your-website-looks-amazing-but-isn-t-converting-and-what-to-do-about-it</link><guid isPermaLink="false">69b58c3724df0b96f9cfa384</guid><category><![CDATA[Marketing]]></category><category><![CDATA[Small Business]]></category><pubDate>Sun, 15 Mar 2026 19:00:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/aa4cca_c0ed80fb3d4f40b1b7723db651a662a1~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Courtney Ballantyne</dc:creator></item></channel></rss>