<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Concrete and Palm]]></title><description><![CDATA[Concrete and Palm is a full-service marketing agency focused on building strong brands through strategic, creative solutions. ]]></description><link>https://www.concreteandpalm.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Fri, 15 May 2026 13:31:08 GMT</lastBuildDate><atom:link href="https://www.concreteandpalm.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[The Six Pillars of a Complete E-Commerce Marketing Ecosystem]]></title><description><![CDATA[After working with dozens of product-based e-commerce brands, we've identified six areas that every brand needs to have built and connected to grow predictably. We call these the six pillars. When all six are in place and working together, marketing stops feeling like chaos and starts functioning like a system.]]></description><link>https://www.concreteandpalm.com/post/the-six-pillars-of-a-complete-e-commerce-marketing-ecosystem</link><guid isPermaLink="false">69ea8c6ebbc0f3ff7449a0c3</guid><category><![CDATA[Marketing]]></category><category><![CDATA[E-Commerce]]></category><pubDate>Fri, 01 May 2026 15:00:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/aa4cca_f42483520d484719896ede32890c5fb5~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kathryn Bynum</dc:creator></item><item><title><![CDATA[The Email Metrics That Actually Matter for E-Commerce Brands]]></title><description><![CDATA[Your email marketing platform gives you a lot of data. Open rates, click rates, bounce rates, delivery rates, unsubscribe rates, spam complaint rates, revenue per email, conversion rates, list growth rates. It can feel like a dashboard full of numbers with no clear hierarchy.]]></description><link>https://www.concreteandpalm.com/post/the-email-metrics-that-actually-matter-for-e-commerce-brands</link><guid isPermaLink="false">69ea89c0a3f320e0758f3f70</guid><category><![CDATA[Marketing]]></category><category><![CDATA[E-Commerce]]></category><pubDate>Fri, 01 May 2026 15:00:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/aa4cca_5e644c24e78e432ebee3b78a47381c25~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kathryn Bynum</dc:creator></item><item><title><![CDATA[How Your Website and Your Marketing Ecosystem Have to Work Together]]></title><description><![CDATA[Most brands think of their website as a destination. The place where customers go to buy things. It's also a lot more than that, and treating it only as a destination is one of the biggest structural mistakes we see in e-commerce marketing.]]></description><link>https://www.concreteandpalm.com/post/how-your-website-and-your-marketing-ecosystem-have-to-work-together</link><guid isPermaLink="false">69ea8eefd06bed7d1aa1c5c6</guid><category><![CDATA[Marketing]]></category><category><![CDATA[E-Commerce]]></category><pubDate>Fri, 01 May 2026 15:00:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/aa4cca_e4f318290d6448cc8eb5692c3c6de49f~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kathryn Bynum</dc:creator></item><item><title><![CDATA[Case Study: Migrating New Canaan Farms from WooCommerce to Shopify]]></title><description><![CDATA[New Canaan Farms has been crafting small-batch jams, jellies, salsas, and condiments since 1979. Acquired by the Waters family, sixth-generation Texans with deep roots in the Texas Hill Country, the brand has spent over four decades earning its reputation through exceptional product quality and a genuine commitment to craft.  The brand wasn't the problem. The website was.]]></description><link>https://www.concreteandpalm.com/post/case-study-migrating-new-canaan-farms-from-woocommerce-to-shopify</link><guid isPermaLink="false">69de6fcec87c857db1f6e7fc</guid><category><![CDATA[Case Studies]]></category><category><![CDATA[Shopify]]></category><pubDate>Tue, 14 Apr 2026 17:10:40 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/aa4cca_3a0ebf356fc24d589ebf79b53b2a7d3a~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kathryn Bynum</dc:creator></item><item><title><![CDATA[Signs Your Marketing Ecosystem Has Gaps (And What to Do About It)]]></title><description><![CDATA[Most founders know something is off with their marketing before they can name what it is. Revenue is inconsistent in ways that don't quite make sense. Something always feels like it needs attention. Marketing feels like a treadmill rather than an investment that compounds.]]></description><link>https://www.concreteandpalm.com/post/signs-your-marketing-ecosystem-has-gaps-and-what-to-do-about-it</link><guid isPermaLink="false">69c5f48460f0b8e1134f3d11</guid><category><![CDATA[Marketing]]></category><category><![CDATA[Marketing Ecosystem]]></category><pubDate>Wed, 01 Apr 2026 15:00:23 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/aa4cca_e18e72dc445e4f18aa666e4db04e17ba~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kathryn Bynum</dc:creator></item><item><title><![CDATA[Shopify vs. WooCommerce vs. Squarespace: An Honest Comparison]]></title><description><![CDATA[If you're building or rebuilding an e-commerce store, you've almost certainly landed in the middle of this debate. Shopify, WooCommerce, or Squarespace. Everyone seems to have a strong opinion. The comparison articles online are often written by affiliate marketers who get paid based on which platform you choose.]]></description><link>https://www.concreteandpalm.com/post/shopify-vs-woocommerce-vs-squarespace-an-honest-comparison</link><guid isPermaLink="false">69c5f5d8653657f03d6140da</guid><category><![CDATA[E-Commerce]]></category><category><![CDATA[Small Business]]></category><category><![CDATA[Shopify]]></category><pubDate>Wed, 01 Apr 2026 15:00:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/aa4cca_718c1b0b05ed444a83156d75ed3e3044~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kathryn Bynum</dc:creator></item><item><title><![CDATA[Case Study: Building an E-Commerce Engine for Olive Amelia]]></title><description><![CDATA[When Olive Amelia came to us, they had an online presence, but it wasn't working the way it should. Their Shopify site wasn't driving meaningful traffic, wasn't converting visitors into buyers, and wasn't functioning as the revenue channel it had the potential to be. The store was wonderful. The website just wasn't doing it justice.]]></description><link>https://www.concreteandpalm.com/post/case-study-building-an-e-commerce-engine-for-olive-amelia</link><guid isPermaLink="false">69c5e89d653657f03d61258f</guid><category><![CDATA[Case Studies]]></category><category><![CDATA[E-Commerce]]></category><category><![CDATA[Shopify]]></category><pubDate>Fri, 27 Mar 2026 02:25:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/aa4cca_741b314c5fd24bc8a579365c7218860d~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kathryn Bynum</dc:creator></item><item><title><![CDATA[From Overwhelmed to Focused: A 90-Day Planning Framework for Small Business Owners]]></title><description><![CDATA[It’s a really exciting thing to have a big vision for your business. You can see the brand you’re building, how you want it to feel, the clients you want to work with, and the direction things could go. And at the same time… it can feel like a lot to hold. ]]></description><link>https://www.concreteandpalm.com/post/from-overwhelmed-to-focused-a-90-day-planning-framework-for-small-business-owners</link><guid isPermaLink="false">69c5e16b653657f03d6109f2</guid><category><![CDATA[Small Business]]></category><category><![CDATA[Entrepreneurship]]></category><pubDate>Fri, 27 Mar 2026 02:08:54 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/aa4cca_05f7fe0bd29248fdb89b3bc8a1cfd16e~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Dana Shannon</dc:creator></item><item><title><![CDATA[The 4 Email Automations Every E-Commerce Brand Needs]]></title><description><![CDATA[Here's the thing about email automation: once it's built, it works for you every single day without any additional effort on your part.



The problem is that most e-commerce brands either have zero flows in place, or they have a single welcome email and call it done. ]]></description><link>https://www.concreteandpalm.com/post/the-5-email-automations-every-e-commerce-brand-needs</link><guid isPermaLink="false">69c5f25a653657f03d6139fe</guid><category><![CDATA[Marketing]]></category><category><![CDATA[Email Marketing]]></category><pubDate>Thu, 26 Mar 2026 06:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/aa4cca_2a4a3af9972f4f2ba39f824f2408f02b~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kathryn Bynum</dc:creator></item><item><title><![CDATA[Why We Recommend Shopify for Almost Every E-Commerce Brand]]></title><description><![CDATA[When a founder comes to us building their first e-commerce store, or making the decision to migrate off a platform that isn't serving them anymore, the platform question comes up immediately. There are a lot of options. Shopify, WooCommerce, Squarespace, Wix, and more. Which one is right?

]]></description><link>https://www.concreteandpalm.com/post/why-we-recommend-shopify-for-almost-every-e-commerce-brand</link><guid isPermaLink="false">69b1e28a2af249fb5ce34390</guid><category><![CDATA[E-Commerce]]></category><category><![CDATA[Shopify]]></category><pubDate>Mon, 16 Mar 2026 14:00:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/aa4cca_33507fd62f834593a60a437a41b47dd3~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kathryn Bynum</dc:creator></item><item><title><![CDATA[Why Your Website Looks Amazing But Isn't Converting (And What to Do About It)]]></title><description><![CDATA[Here's something we see more often than you'd think. A business invests in a beautiful website. The colors are perfect. The photos are stunning. The layout feels elevated and modern. Traffic is coming in. And yet... the inquiries aren't. So what's going on?



]]></description><link>https://www.concreteandpalm.com/post/why-your-website-looks-amazing-but-isn-t-converting-and-what-to-do-about-it</link><guid isPermaLink="false">69b58c3724df0b96f9cfa384</guid><category><![CDATA[Marketing]]></category><category><![CDATA[Small Business]]></category><pubDate>Sun, 15 Mar 2026 19:00:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/aa4cca_c0ed80fb3d4f40b1b7723db651a662a1~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Courtney Ballantyne</dc:creator></item><item><title><![CDATA[Your Email List Is Your Most Valuable Asset: Here's How to Actually Use It]]></title><description><![CDATA[Email marketing has the best ROI of any digital channel and unlike your social media accounts that could be taken away by the platform, you own your email list. Knowing your email list is valuable, and actually using it strategically are two very different things. ]]></description><link>https://www.concreteandpalm.com/post/your-email-list-is-your-most-valuable-asset-here-s-how-to-actually-use-it</link><guid isPermaLink="false">69b1e88319a7028f2bbf9f59</guid><category><![CDATA[Marketing]]></category><category><![CDATA[E-Commerce]]></category><category><![CDATA[Email Marketing]]></category><pubDate>Sat, 14 Mar 2026 16:20:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/aa4cca_758a37ec919b41e087070072f6c6c8ab~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kathryn Bynum</dc:creator></item><item><title><![CDATA[What Is a Marketing Ecosystem and Why Does Your Brand Need One?]]></title><description><![CDATA[You've proven your product. You're making sales. You have real customers who love what they buy from you. And yet, month after month, your revenue feels like it's at the mercy of whatever you happened to push that week. Sound familiar?

]]></description><link>https://www.concreteandpalm.com/post/what-is-a-marketing-ecosystem-and-why-does-your-brand-need-one</link><guid isPermaLink="false">69b1d6f2afa412402f668b34</guid><category><![CDATA[Marketing]]></category><category><![CDATA[E-Commerce]]></category><category><![CDATA[Marketing Ecosystem]]></category><pubDate>Wed, 11 Mar 2026 21:35:33 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/aa4cca_64fb36e7d3454f70a9c50eb3e874163b~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kathryn Bynum</dc:creator></item><item><title><![CDATA[Case Study: Building a Marketing Engine For Salt Sisters]]></title><description><![CDATA[When we started working with Salt Sisters, Charmane had built a successful gourmet salt and seasoning business, but revenue had plateaued. They needed a complete marketing ecosystem that could simultaneously drive direct sales and make wholesale partnerships more profitable.]]></description><link>https://www.concreteandpalm.com/post/case-study-building-a-marketing-engine-for-salt-sisters</link><guid isPermaLink="false">696e92c5df75005811cf9d6a</guid><category><![CDATA[Case Studies]]></category><category><![CDATA[E-Commerce]]></category><category><![CDATA[Marketing]]></category><category><![CDATA[Marketing Ecosystem]]></category><pubDate>Thu, 15 Jan 2026 19:08:45 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/279e2d_22109e0216e24c069e4771e1aa1d91df~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kathryn Bynum</dc:creator></item><item><title><![CDATA[Case Study: Rebranding the Right Way with Salt Sisters]]></title><description><![CDATA[When Charmane from Salt Sisters first reached out to us, she was in the middle of what she thought was a rebrand. Salt Sisters didn't need a rebrand. They just needed an actual brand.]]></description><link>https://www.concreteandpalm.com/post/salt-sisters-building-a-brand-system-that-actually-works</link><guid isPermaLink="false">696e9202bbb26e288f7309fa</guid><category><![CDATA[Case Studies]]></category><category><![CDATA[E-Commerce]]></category><category><![CDATA[Branding]]></category><pubDate>Sat, 15 Nov 2025 19:03:53 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/279e2d_7feacb9f28be4d99bbb85dc46445c7c7~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kathryn Bynum</dc:creator></item><item><title><![CDATA[Case Study: Rebranding the Amelia Island Williams House]]></title><description><![CDATA[When Veronica Byrnes bought the Amelia Island Williams House, she saw what others might have missed. Beneath years of wear was a property with incredible bones, a story worth telling, and the potential to become something truly special.]]></description><link>https://www.concreteandpalm.com/post/rebranding-the-amelia-island-williams-house</link><guid isPermaLink="false">694ec8d89681830ca473ca02</guid><category><![CDATA[Case Studies]]></category><category><![CDATA[Branding]]></category><category><![CDATA[Small Business]]></category><pubDate>Sun, 01 Jun 2025 16:49:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/279e2d_739a06f166504f3e9c67e45f5bc5d987~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kathryn Bynum</dc:creator></item><item><title><![CDATA[Case Study: How We Saved Salt Sisters Thousands on Their Domain Name]]></title><description><![CDATA[When took Salt Sisters on as a client, we knew securing their domain was crucial. Owning saltsisters.com was essential for credibility, SEO benefits, and brand consistency, but at an exorbitant price, it was far out of our client’s budget.]]></description><link>https://www.concreteandpalm.com/post/how-we-saved-our-client-thousands-on-their-domain-name</link><guid isPermaLink="false">67cefb0b9ada70fa65795d09</guid><category><![CDATA[Domains]]></category><category><![CDATA[Case Studies]]></category><category><![CDATA[E-Commerce]]></category><pubDate>Thu, 15 May 2025 14:47:31 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/279e2d_8d232cc6b93d40e398309203bfbc08f3~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kathryn Bynum</dc:creator></item><item><title><![CDATA[When You're Ready to Stop DIYing Your Marketing]]></title><description><![CDATA[As a small business owner, you started your venture because you're passionate about something other than marketing. At some point, you hit a wall. Social media feels like a chore. It demands more attention than you can give it. You know it's not working the way it should, but you're not sure what's actually broken.]]></description><link>https://www.concreteandpalm.com/post/ready-to-stop-diying-your-marketing</link><guid isPermaLink="false">694eccf29681830ca473d187</guid><category><![CDATA[Marketing]]></category><pubDate>Thu, 01 May 2025 17:03:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/279e2d_6aeca8bbb55c42a09518a63fd01b4255~mv2.jpg/v1/fit/w_1000,h_683,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kathryn Bynum</dc:creator></item><item><title><![CDATA[Case Study: Three Years of Strategic Marketing for the Williams House]]></title><description><![CDATA[Most business owners want to know what marketing actually delivers. Not vague promises about "brand awareness" or "engagement." Real results. The kind that shows up in bookings, revenue, and occupied rooms. We’ve worked with Veronica at the Williams House for three years. Here's what that partnership has produced.]]></description><link>https://www.concreteandpalm.com/post/case-study-three-years-of-strategic-marketing-for-the-williams-house</link><guid isPermaLink="false">696e9761c7890172bd2c2890</guid><category><![CDATA[Case Studies]]></category><category><![CDATA[Small Business]]></category><category><![CDATA[Marketing]]></category><pubDate>Tue, 15 Apr 2025 18:13:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/279e2d_9fca041964714edd8ce914bae0fea171~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Kathryn Bynum</dc:creator></item><item><title><![CDATA[Beyond the Hustle: Prioritizing Health and Wellness as an Entrepreneur]]></title><description><![CDATA[Every seasoned entrepreneur knows there's sacrifice involved. You know how to hustle. You've built the mental strength to push through. You don't think twice about staying up late to finish a project, and you've developed the discipline to get things done no matter what it takes. But have you lost yourself in the process?]]></description><link>https://www.concreteandpalm.com/post/beyond-the-hustle-prioritizing-health-and-wellness-as-an-entrepreneur</link><guid isPermaLink="false">6972774e16ee2e056456c2be</guid><category><![CDATA[Entrepreneurship]]></category><pubDate>Tue, 01 Apr 2025 18:21:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/279e2d_fc2029c6c09944af86e66b1fc81ebf90~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Rachel Pierce</dc:creator></item></channel></rss>