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Laurie Smith Moore is deeply passionate about all aspects of aesthetics. She has a well established business based in Amelia Island, FL. We worked with Laurie to create a professional digital presence that reflected the in-person client experience.


the brand

Logo Design

Laurie had a well established brand when she came to us, so we provided a light refresh of her existing logo. We created a logo mark, updated the graphic elements of the logo and provided a variety of variations for her needs.

Brand Elements

While keeping the original blue we brought in additional colors to reflect the colorful, coastal vibe of the studio. We also updated the primary font to a more unique option.

print Projects

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