ABOUT US
We are full-service,
brand focused &
strategy driven.
Great marketing requires more than good design. It requires strategy, systems, and a partner who actually cares about your bottom line.
Relationship Oriented
We're in the business of building long-term partnerships. When you work with us, we become your in-house marketing team, invested in your growth and aligned with your goals.
Strategy First
Everything we do ties back to building your brand and growing your business. We don't chase trends or create pretty marketing that doesn't convert. We start with strategy, then make it beautiful.
Concierge Experience
We're here to take things off your plate. When it comes to your business, we're your first resource for solutions. From strategy to execution to problem-solving, we handle it so you can focus on running your business.
woman - veteran - owned
Behind the Brand
Concrete & Palm was founded in 2021 by Kathryn Bynum. As a serial entrepreneur, she brings over 14 years of hands-on business experience to every client partnership. As a Marine Corps veteran, she brings strategic discipline to marketing, backed by a Certificate in Marketing Management and Digital Strategy and a Masters in Management from Harvard Extension School. She doesn't just study business theory, she lives it, building companies and testing strategies in real time.
Ally Kassman joined the team in 2024 and became an equity partner in the business in 2026. She balances out Kathryn’s strategic approach with a strong eye for creative content and a passion for transforming brands into cohesive digital experiences. Together, they lead a talented team of women who help passionate business owners build marketing systems that deliver real, measurable growth.
Meet Your Team
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Courtney Ballantyne
Web Design Project Manager
Leah Hensley
Lead Designer
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Larissa Ramos
Social Media Manager
Laiba Azhar
Web Designer
