OUR APPROACH
We are full-service,
brand focused &
strategy driven.
Great marketing requires more than good design. It requires strategy, systems, and a partner who actually cares about your bottom line.
Relationship Oriented
We're in the business of building long-term partnerships. When you work with us, we become your in-house marketing team, invested in your growth and aligned with your goals.
Strategy First
Everything we do ties back to building your brand and growing your business. We don't chase trends or create pretty marketing that doesn't convert. We start with strategy, then make it beautiful.
Concierge Experience
We're here to take things off your plate. When it comes to your business, we're your first resource for solutions. From strategy to execution to problem-solving, we handle it so you can focus on running your business.
Meet Your Team
Leah Hensley
Lead Designer
Ally Kassman
Marketing Director
Alex Pulliam
Copywriter
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Larissa Ramos
Social Media Manager
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Courtney Ballantyne
Web Design Project Manager
Laiba Azhar
Web Designer
Behind the Brand
Kat is a serial entrepreneur and business obsessive. Since founding Concrete & Palm in 2021, she's built multiple businesses while leading the agency, bringing over 14 years of hands-on business experience to every client partnership. As a Marine Corps veteran, she brings strategic discipline to marketing, backed by a Certificate in Marketing Management and Digital Strategy and a Masters in Management from Harvard Extension School. She doesn't just study business theory, she lives it, building companies and testing strategies in real time. Today, she leads a talented team of women who help passionate business owners build marketing systems that deliver real, measurable growth.
woman - veteran - owned
Aline Brooks
I was referred to Concrete & Palm by a fellow small business owner. She basically said you have to meet Kat, the owner, she is amazing! I wasn’t sure if I needed a whole girl boss marketing team but I was interested. After a discovery call, I knew I wanted to partner with her but things got insanely busy. A press opportunity came my way, and I needed a website! I reached out frantically via text one night and not only did her team deliver in a monumental way but with such grace! I am so elated with the work she has done for my brand.
Christine Wilson
They took the time to understand my business, creating a true partnership built on trust. Their expert team made tight deadlines feel non-existent. Looking back this was truly an invaluable investment for my small business. I cannot recommend Kat and her team enough for their honest, high-quality and standout work. I would work with them again and again.
Andrew Orpiano
We worked with Concrete & Palm to create our website. Kat and her team were great to work with during the entire process. She was organized and communicated with our group in a timely manner. Kat was personable and offered suggestions to help promote our website long term. We wanted a site that was simple, user-friendly, and easy to manage. Kat and her team certainly delivered!