Case Study: Three Years of Strategic Marketing for the Williams House

Most business owners want to know what marketing actually delivers. Not vague promises about "brand awareness" or "engagement." Real results. The kind that shows up in bookings, revenue, and occupied rooms. We’ve worked with Veronica at the Williams House for three years. Here's what that partnership has produced.

Year One: Building the Foundation (2023)

When we started working with the Williams House in 2023, the rebrand was fresh, and the marketing ecosystem was practically nonexistent. We focused on the fundamentals: launching the new website, optimizing their primary channels, and establishing a consistent content rhythm.

The monthly tempo was straightforward. One blog post, one email, six static social posts, and two video posts. We worked across four core channels: the website and blog for SEO, email marketing, Facebook, and Instagram. This wasn't about doing everything at once. It was about building a foundation that could actually support growth.

Year Two: Expanding the Marketing Eco-System (2024)

In 2024, we shifted our focus to the guest experience and how the brand showed up across more touch points. We integrated four additional marketing channels: paid social advertising, publication placements, Pinterest, and TikTok.

The content tempo increased to match. Six static posts and four video posts per month, plus the same two blogs and two emails. We were producing more, but more importantly, we were producing smarter. Every piece of content was branded, cohesive, and designed to move potential guests closer to booking.

The results started showing up in the numbers. Facebook reach increased 52%. Instagram reach jumped 90%. Pinterest impressions exploded by 4,334%, with a 432% increase in total audience driving traffic back to the website. Website traffic from organic social traffic grew by 64.5%, and paid social increased 227%. 

Year Three: Playing the Long Game (2025)

This is where things get interesting. In 2024, the Williams House saw a 4.54% decrease in revenue compared to 2023. That sounds bad until you know that hotels, resorts, and B&Bs on Amelia Island were down an average of 11% that year. While the market contracted, our client remained above average thanks to consistent marketing.

Then 2025 happened. Revenue increased by 10.32% compared to 2024. Nights booked increased 12.18%. Guest count grew 6.28%. This is what the long game looks like. Our 2025 strategy emphasized video content, brand collaborations, and expanding the target market beyond the typical Amelia Island visitor. 

We ramped up production with monthly content shoots and quarterly brand shoots to keep the visual library fresh and relevant. The monthly marketing tempo now includes eight static posts, six video posts, two blogs, and two emails. That's a significant increase from year one, but the infrastructure we built in 2023 and 2024 makes it sustainable.

Why This Matters

Most businesses treat marketing like a light switch. They turn it on when bookings are slow and turn it off when things pick up. Then they wonder why the results are inconsistent. The Williams House results tell a different story. Consistent strategy, month after month, year after year, builds momentum that pays off even when the market pulls back. 

The 2024 dip didn't tank their business because the marketing kept working. When conditions improved in 2025, they were positioned to capture a larger share of available demand. This is what strategic marketing actually does. It doesn't promise overnight transformations. It builds systems that deliver compounding results over time.

If You're Ready to Stop Starting Over

Whether you're running a bed and breakfast, a restaurant, or any other hospitality business, the question isn't whether marketing works. It's whether you're willing to commit to a strategy long enough to see it pay off.

If you're ready to build something that lasts, let's talk. Or explore our portfolio to see how we help boutique brands grow without the guesswork.