Kathryn Bynum

When a brand-new e-commerce business asks us which email platform to use, our answer is often a surprise to them: start with Shopify Email. Not Klaviyo. Not Mailchimp. Not Omnisend. Shopify Email, the native email tool built directly into their Shopify dashboard.

This is one of the questions we get most often from e-commerce founders: 'How often should I be emailing my list without annoying people?' The honest answer is: probably more often than you're doing it right now. Let's reframe how you think about email frequency.

Predictable revenue. It's the thing every e-commerce founder dreams of, and one of the things they're least sure how to achieve. It isn't about size, it’s about systems and it's more achievable than most founders realize. Let's talk about what it actually looks like when it's working.