The Challenge: Reclaiming a Premium Domain Without the Premium Price
When Salt Sisters launched in 2007, they secured the domain “saltsisters.net” instead of “saltsisters.com”, unaware of the long-term impact this would have on their business. Just two years later, in 2009, saltsisters.com was purchased by a large domain registrar and listed for sale at over $11,00.
We took Salt Sisters on as a client, we knew securing the .com domain was a crucial element in our overall goal of expanding their brand, growing their audience and increasing online sales. Owning saltsisters.com was essential for credibility, SEO benefits, and brand consistency, but at an exorbitant price, it was far out of our client’s budget.
The Strategy: Leveraging Expertise for Maximum Savings
Many business owners assume that once a domain is listed at a high price, they have no choice but to pay up or move on. That’s not true. Our team approached this challenge strategically, using a combination of:
Legal Protection: Salt Sisters had a registered trademark, which gave them leverage in negotiations. This made the domain practically worthless to any other brand.
Market Research: We analyzed the domain industry landscape to determine the realistic value of the domain.
Negotiation Tactics: Through persistent outreach and calculated counteroffers, we engaged the domain registrar in a negotiation process that ultimately saved Salt Sisters thousands.
The Win: Securing the Domain for Just $500
After several rounds of back-and-forth negotiations, we successfully acquired saltsisters.com for just $500—a 95% savings from the original $11,000 asking price. This was a game-changing move for Salt Sisters, giving them the online identity they deserved without breaking the bank.
Why This Matters: The Power of a Strategic Marketing Agency
This case study isn’t just about a domain—it’s about having the right team behind your brand. Without our expertise in domain valuation, trademark leverage, and negotiation strategy, Salt Sisters could have overpaid or lost their chance to reclaim their ideal domain altogether.
Need help securing the perfect domain for your business? Book your free consultation here.
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