The Challenge: Preparing a Law Firm for Growth and Transition
When the DeJesus Law Group, an estate planning firm in New Smyrna Beach, FL, approached us, they were preparing their business for a transition. Their name, rooted in a family legacy, no longer aligned with their long-term vision. They wanted a name that would support growth, brand expansion, and potential future sale without losing their professional identity.
Our Approach: Aligning Name with Brand Values
The renaming process wasn’t just about finding a new name, it was about strategically shaping the firm’s future identity. We started by conducting an in-depth review of their brand values, mission, and client expectations. This allowed us to create a name that would:
Resonate with their target audience
Communicate trust, longevity, and expertise
Support future expansion and potential acquisition
Coastal Legacy Law is Born
After extensive research and collaboration, we arrived at Coastal Legacy Law. This name reflects their geographical location, commitment to preserving legacies, and specialization in estate planning.
The Impact: A Brand Built for the Future
The transition to Coastal Legacy Law has positioned the firm for long-term success. The new name aligns with their vision, making them more appealing to a broader client base and potential future investors. It also allows them to expand their team beyond a family practice while maintaining trust and credibility in their industry.
Final Thoughts: The Power of a Name
For Coastal Legacy Law, a name change was more than a rebrand.It was a strategic decision that will shape how the business grows and evolves. Coastal Legacy Law now has a future-proof identity, ensuring they can continue serving clients with clarity and confidence for years to come.
If your business is at a crossroads and needs a name that aligns with your long-term vision, we are here to help. Book your free consultation here.
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