Kathryn Bynum

Shopify gives you a lot of data. Sales reports, traffic sources, conversion funnels, customer behavior, product performance, cohort analysis. Most founders open the analytics dashboard, feel vaguely overwhelmed, check their total sales number, and close it again.

Our approach to marketing is such a different experience from what most founders have seen with other agencies, so in the beginning we often get the questions: “Where do we even start?”. This is our process.

On average, just under 70% of online shopping carts are abandoned before checkout is completed. Across all e-commerce, that's an enormous amount of potential revenue that gets this close to a sale and then walks out.